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From MVP to Minimum Viable Brand
16. April 2020 | 13:30 – 14:30Kostenlos
Get To Know Alexander Wipf : “Co-founder and Managing Director of CLEAR, a strategy consultancy specializing in integrated brand experience strategy and agile incubation. Initially a programmer and child of the first dotcom boom in the late nineties, he has consulted dozens multinational brands and startups alike in navigating the intersections between brand meaning, product proposition and ecosystem connectivity. In so doing, he has built and co-authored the strategic offering, toolsets, and IP for half a dozen agency and consultancy brands. Alexander lives in Frankfurt, Germany loves live jazz, plays the drums for “The Mergers & The Acquisitions” and explores Europe in a single-engine piston-powered aircraft with his family.”