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6. Mai 2021 | 10:007. Mai 2021 | 22:00


The event is focused on the evolution of people’s interaction with the online world. ​

Spotlight the incoming Internet of Senses revolution and its impact on the various industries (sport, media & broadcasting, culture, online shopping, travels, and more).​

Part of the conversation will address the alternative realities we are building (VR, AR, XR) and their overlapping with physical reality.​

We are offering the attendees the opportunity to meet the speakers in extensive Q&A sessions, networking, thematic table discussions, and more.

More details and full agenda is available on the website

4 different thematic areas with up to 4 speakers each. plus thematic sessions,​
  • The future of Human-Machine Interaction: Our interaction with e-realities until today has been limited to two dimensions: audio and video. The recent advancements in the tech development in the area of the HMI have shown the potentiality to introduce additional senses, like smells, active & passive touch, and tastes. This is the Internet of Senses. Another big disruption, moreover, is represented by Brain-Computer Interfaces. What will be the impact for the end-user: how we will change the way we can interact with the new content?
  • The future of Realities: The further we advance in the exploration of the e-realities, the thinner becomes the veil that divides them, and the various realities will be soon overlapped layers with some points of contact, as for example, Cross realities and the Spatial Web. We will be able to explain concepts in real life using Augmented Reality assets, empower our communication with multi-realities assets, and we can even imagine moving assets between realities (i.e.: trans-realities digital assets).
  • The future of Industries: Imagine your simplest webpage able to transmit smells, touch, and tastes. What will imply for your business? Imagine your favorite TV series capable of delivering the same level of stimuli… The Internet of Senses will disrupt most of the industries, starting from the online experiences, Streaming Video on Demand, virtual travels, events, matches, gaming, and more. The level of complexity of the information we are able to transmit will not be only audio & video, but it will evolve to cover 5 senses stimuli.
  • The future of Human-Human interaction: How we, as a physical being, will address the various realities? Will we hide ourselves in digital realities by fleeing from the physical one? Or will we refuse to live in multiple realities? Or will we delegate to AI some aspects of life in different realities? What will be the ethical and moral framework for the new realities? How will our language and habits reflect these changes?

The event will be divided in two days, to cover two areas per day and also to focus on different geographies-audiences (EMEA, APAC, and Americas)​


6. Mai 2021 | 10:00
7. Mai 2021 | 22:00