In this session HubSpot for Startups will cover the key elements of the Inbound Marketing Methodology and how to convert a website into a marketing engine for accelerated sales growth. We’ll go over HubSpot’s playbook for building the foundation for a scalable lead generation marketing funnel.

This session will review:

• Fundamentals of Inbound Marketing
• Generating awareness to attract potential buyers
• Converting traffic into leads
• Using automation to nurture and close leads

Workshop Schedule:

• Introduction (5m)
• Turning your Website into a Lead generation machine (45m)
• Questions (10m)

Intended audience

• Companies working on driving traffic, convert leads, nurture prospects and automate their marketing engine.

Attendee preparation for workshop:

• Step 1 Download free CRM & Inbound Marketing Tools: https://app.hubspot.com/signup-hubspot/hubspot-for-startups?partner-code=IVSd00TzOYG0&program=startups

• Step 2 Explore Make my Persona Tool: https://www.hubspot.com/make-my-persona

About our expert:

Fabian Hartmann, Head of HubSpot for Startups DACH – Fabian leads the HubSpot for Startups program in DACH. In this role, he helps startups grow better by building and scaling their go-to-market.

Before joining HubSpot, he established a platform to connect startups with the old economy at the Centre for Entrepreneurship Berlin, developed strategic business models for leading sports & entertainment organizations at Horstmann Consulting and led the marketing & business development team at the Berlin tech startup Smart Pricer.