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ONLINE: Turning your Website into a Lead Generation Machine

23. November 2022 | 16:0017:00


In this session HubSpot for Startups will cover the key elements of the Inbound Marketing Methodology and how to convert a website into a marketing engine for accelerated sales growth. We’ll go over HubSpot’s playbook for building the foundation for a scalable lead generation marketing funnel.

This session will review:

  • Fundamentals of Inbound Marketing
  • Generating awareness to attract potential buyers
  • Converting traffic into leads
  • Using automation to nurture and close leads

Workshop Schedule:

  • Introduction (5m)
  • Turning your Website into a Lead generation machine (45m)
  • Questions (10m)

Intended audience

  • Companies working on driving traffic, convert leads, nurture prospects and automate their marketing engine.

Attendee preparation for workshop:

  • Step 1 Download free CRM & Inbound Marketing Tools:
  • Step 2 Explore Make my Persona Tool:


About our expert:

Fabian Hartmann, Head of HubSpot for Startups DACH – Fabian leads the HubSpot for Startups program in DACH. In this role, he helps startups grow better by building and scaling their go-to-market.

Before joining HubSpot, he established a platform to connect startups with the old economy at the Centre for Entrepreneurship Berlin, developed strategic business models for leading sports & entertainment organizations at Horstmann Consulting and led the marketing & business development team at the Berlin tech startup Smart Pricer.