Especially for startups, marketing budgets are limited. But no matter what business goal you’re striving for: communication is always key.

Public Relations is no rocket science, that’s for sure. But to implement and execute an effective PR campaign, it takes more than simply push your latest news to as many journalists as possible.

In our Cereal Session, we will guide you to discover the secrets of successful PR and develop an approach to external storytelling that suits a small or non-existing budget.

About the speakers:

With their PR agency YPS, Mattias Baumarth and Timm Leibfried seek to shape communications for exciting entrepreneurs who want to shape our future. Both professionally socialized in the digital economy, they know how to turn technologically demanding content into stories that are understandable, stimulating and accessible to the ones who need to hear them.