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Business Book Club Meetup #23 – All Marketers Are Liars

19. Oktober 2018 | 21:3023:30


Business Book Club Meetup #23 is on:

• Friday, Oktober 19th, 19:30 @ MOSCHMOSCH (EUROPAVIERTEL)

• OUR NEXT BOOK: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It’s the source of profit and it’s the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

What do you need to participate?
Interest in the topic of the book to be discussed.

How can you prepare for the meetup?
Think about the following questions:
1) Which ideas in the book were most valuable for you?
2) Any lessons learned which you can apply immediately?
3) Which questions were not answered in the book? What’s next?

Our meetup structure:

• Introduction: everybody tells ~3 sentences about him/herself

• Summary: organizer gives a short summary of the book (~10 min)

• Impression: everybody talks ~2 min (own experiences/what did we like most/least?)

• Discussion: lessons learned from the book

• Total time: ~2hrs.

We look forward to your comments and many RSVPs: YESSS!

P.S.: Suggestions for the upcoming books are always welcome! 🙂


Sprache: Das Meetup wird entweder auf Deutsch oder auf Englisch gehalten. Am Anfang entscheiden wir gemeinsam welche Sprache gesprochen wird.

Language: As soon as there is at least one person who can’t speak German, the meetup language will be English. At the beginning of the meetup we decide together which language will be spoken.


19. Oktober 2018
21:30 – 23:30


Europa-Allee 20
Frankfurt, Deutschland
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