DATE AND TIME:
5th September – Wednesday -18.30 to 22.00
GOOD TO KNOW:
Speakers will talk English
Food & Drinks will be provided
Photos will be taken + published
Co-Work & Play GmbH Otto-Meßmer-Straße 1 · Frankfurt
AGENDA TOPICS AND SPEAKERS
+++ AGENDA ++++
18:30 Uhr: Einlass
19:00 Uhr: Input, Inspiration und KnowHow mit folgenden Vorträgen:
Robert Weller: 10X – Thomas Edison didn’t develop the light bulb at the first attempt, he discovered 1,000 possibilities how not to before. This fantastic mindset is especially suitable for marketers, in order not to be deterred from making mistakes despite the pressure to succeed. Although the goal is tenfold growth, it is the small, focused steps that constantly bring us closer to this goal. How those look like, I will try to put into words (and pictures).
Robert Weller is a content strategy coach, keynote speaker and author. As such, he supports those responsible in companies strategically and operationally in designing content to optimize the experience – through individual trainings, articles on toushenne.de and other educational formats.
Ben Harmanus: Rise of the Marketing Machines: When will your marketing job become obsolete?
For online marketers, marketing automation and machine learning may be especially helpful in getting the right product in front of the right prospects at the right time, rather than adding to the constant noise that modern advertising is. Despite the positive impact on the online marketing field, there are questions about job security. Will marketing become so automated that professional marketers become obsolete? Are marketing machines friend or foe? These questions get to the heart of what the future of marketing will look like — and what role marketers will play in it.
Ben Harmanus is Marketing Director at konversionsKRAFT. He loves to create relevant content, to optimize the user experience of web pages and to exchange information with beginners and experts. He shares his knowledge and experience as (keynote) speaker at conferences, in webinars, as blogger and author of the book “Content Design” in collaboration with Robert Weller.