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DTSTART;TZID=Europe/Berlin:20190820T180000
DTEND;TZID=Europe/Berlin:20190820T210000
DTSTAMP:20261113T161012
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SUMMARY:Laptop&Leibchen Vol. IX: Podcasts - The hidden champion in digital marketing
DESCRIPTION:Podcasts as a media outlet are rapidly gaining mainstream popularity and are experiencing a fresh surge in popularity in Germany. Podcasts are personal\, accompanying their consumers everywhere; a third of Germans listen to them regularly. Apart from the entertainment and information value for the listener\, the podcast is also interesting as a digital marketing tool for companies. It offers the opportunity to generate relatively simple\, interesting and valuable content that is highly relevant for the specific and niche target groups. In this way\, new customers from specific segments can be reached\, the brand image strengthened and the community expanded. There are many reasons for a business to take a closer look at the podcast phenomenon. \nFor the ninth edition of Laptop & Leibchen we look forward to welcoming Daniel Sprügel\, Founder & Owner of Sports Maniac – THE German-speaking sports business podcast with a focus on digital trends and innovations. In addition to Sports Maniac\, Daniel advises brands\, media\, personalities and sports organisations on their audio strategy and produces podcast formats such as “Mach’s wie ich” (Deutsche Bahn)\, “Phrasenmäher” (BILD) or “Beyond Victory” (Nico Rosberg). Additionally\, we are very happy to welcome THE HR sports reporter and co-host of the famous Eintracht Frankfurt podcast “Fußball2000”\, Philipp Hofmeister.His live reports have delighted Eintracht fans for years – for example\, Philipp Hofmeister turned Luka Jovic into “Luka Torvic” and Haris Seferovic into “Haris Legendärovic”. Recently he was awarded the “Herbert-Zimmermann-Prize”. “Hofmeister’s reports are pure emotion”\, the jury explained. \nWe are looking forward to a discussion with Daniel & Philipp on the following questions: \n• Authenticity and credibility of the protagonists play a key role in podcasts – how do you make yourself heard in your target group?\n• Reach and monetization – How do I generate followers and subscribers and how can an entertaining podcast become a serious business model? \nAGENDA\n18:30 – 19:00 Registration & Drinks\n19:00 – 19:15 Greeting Eintracht Frankfurt & TechQuartier\n19:15 – 20:00 Moderated discussion with Daniel Sprügel & Philipp Hofmeister by Timm Jäger\, Eintracht Frankfurt\n20:00 – 21:00 Drinks & Networking \n*NOTE: This event will be held in German.
URL:https://station-frankfurt.de/event/laptopleibchen-vol-ix-podcasts-the-hidden-champion-in-digital-marketing/
LOCATION:Tech Quartier
CATEGORIES:Networking,Vortragsveranstaltungen
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DTSTART;TZID=Europe/Berlin:20190820T190000
DTEND;TZID=Europe/Berlin:20190820T220000
DTSTAMP:20261113T161012
CREATED:20190818T220511Z
LAST-MODIFIED:20190818T220511Z
UID:10003568-1566327600-1566338400@station-frankfurt.de
SUMMARY:Gründerstorys on- & offline | Wetzlar
DESCRIPTION:Du suchst nach einem erfolgreichen Weg in die Selbständigkeit? Oder Du hast Lust ein Geschäft zu übernehmen und suchst noch nach passenden Möglichkeiten?\nDie Zeiten des Strukturwandels sind auch die Zeiten neuer Kooperationen. Gerade wenn es darum geht\, Innenstädte zu beleben und fit für die Zukunft zu machen\, sind neue Partnerschaften gefragt. Um Innovation auch für klein- und mittelständisch geprägte Innenstadtanbieter sicherzustellen\, bietet es sich an\, mit Startups und Gründern zusammenzuarbeiten und so neue Geschäftsmodelle für die Stadt zu erfinden.
URL:https://station-frankfurt.de/event/gruenderstorys-on-offline-wetzlar/
LOCATION:Neumann’s Weinbar\, Eisenmark 5\, Wetzlar\, 35578
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